Uber Eats feeds Ant-Man appetites with quantum-sized cafe
Uber Eats is bucking the supersize trend in fast food with a diminutive alternative in partnership with Disney+.
Uber Eats feeds Ant-Man appetites with a Quantum Cafe
Teaming up with pint-sized hero Ant-Man the food delivery business has unveiled its Quantum Cafe, a miniaturised menu featuring scaled-down versions of popular dishes including pizza, sushi and burgers.
The waistline-friendly stunt coincides with the release of Ant-Man and the Wasp: Quantumania on Disney+, with fans able to eat like their hero by ordering bite-size portions of their favourite meals.
Matthew Price, regional general manager of Uber Eats in UKI, Northern Europe remarked: “While this tasting menu might be teeny tiny, it still delivers Uber Eats’ signature big flavours. We know our customers love to watch Disney+ while enjoying their deliveries and hopefully our new offering will allow fans of Ant-Man to eat just like their favourite superhero, no matter how small!”
All proceeds from the sale of the limited edition menu will go towards the Make-A-Wish Foundation, a charity dedicated to the support of terminally ill children.
Credits
Brand: Uber Eats
Campaign: The Quantum Cafe
Creative: Mother
Strategy: Mother
Production company: Milk Machine
Director: Justin Hackney
Producer: Harry Moore
Café photography: Nelta Kasparian
Model builders: Lauren and Leigh @ Mattes and Miniatures
Café Design: Dinos Laf
Food developers: Robin and Brandy @ Robin Collective
Food photography: Mitch Payne