Ad of the Day: Burger King’s plant-based products leave kids confused
Spot from David Madrid is third installment of the chain’s ‘Confusing Times’ campaign.
Children’s imaginations know no limits and neither does their confusion at times, evident in this new ad campaign from Burger King. In the spot, viewers see kids question if a cookie jar is still a cookie jar with no cookies in it or why a building is so tall if it is only two years old.
Narrated by and starring kids, the end scene sees a young girl confused by the realistic taste of Burger King’s vegan foods.
Created by David Madrid, it is the third installment of the chain’s ‘Confusing Times’ campaign, each iteration looking at the perplexities of life from a different angle.
Saulo Rocha, chief creative officer at the agency, said: “We’re having so much fun exploring and stretching this boundless creative platform for Burger King’s plant-based category and products. Looking at confusion from a child’s perspective and working with children for this chapter was both very exciting and very challenging.”
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There will also be radio and print ads to amplify the TV spot.
“This year’s campaign is coming back to the origin of Burger King’s leap in the plant-based segment, which started with the plant-based Whopper and has been steadily expanding ever since,” said commented Sabrina Ferretti, vice-president and head of marketing at Burger King.
“With Colombia adding the plant-based Long Chicken and Nuggets and countries in Europe offering most of their sandwiches and nuggets with plant-based alternatives, we’re covering everything right down to the plant-based Whopper Jr. This chapter of ’Confusing Times’ does a great job of renewing the platform while serving more guests needs.”
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