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SMEs Brand Strategy TikTok

How agencies can supercharge performance for clients on TikTok

May 15, 2023 | 5 min read

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TikTok has captured the attention of brands – but it has set its sights on being front of mind for agencies too. Here’s how agencies can use it to supercharge ad effectiveness.

How agencies can supercharge performance for clients on TikTok

How agencies can supercharge performance for clients on TikTok

From entertainment and pop culture to search and advertising, TikTok’s rapid growth has elevated the entertainment platform to play an increasingly influential role in the media landscape. In fact, evidence shows that by following up a TV ad with a TikTok campaign, brands are bringing a new dimension to existing information originally gathered by TV.

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It’s just one of many changes that advertisers have noted, especially those keen to tap into new revenue streams. Indeed, according to TikTok, 52% of users who have come across a small or medium-sized business (SMB) on the platform have gone on to make a purchase.

And with over a third (34%) of advertisers on TikTok saying they have increased sales of their products or services as a direct result of advertising on the platform, it’s perhaps unsurprising that one in three SMBs now say TikTok is considered a ‘must use’ in their marketing mix.

Gen Z Talent, for example, included TikTok in the marketing mix for travel client LuckyTrip, leveraging the power of creators to gain over 85,000 app downloads over a three-week campaign. More details on how the agency did it, along with case studies from Wolfgang Digital x SoSu Cosmetics and Push x Breakroom are explored in TikTok’s agency playbook.

“TikTok is the fastest-growing channel for discovery and the go-to for brands for reaching their audiences – including some of the hardest to win; non-brand and new-to-category buyers,” says Lisa Friedrich, head of SMB, EMEA at TikTok. “Agencies are excellent at tapping into this audience in a way that works for SMBs, providing the support and knowledge required to help these brands drive real business results through effective ads that resonate with audiences.”

While many agencies are already using TikTok for their clients, TikTok has its sights set on encouraging even more to get on board and is making it easier than ever for agencies to make a splash on the platform through things like TikTok Business Center and the Learning Lab.

Register for TikTok's latest Agency Webinar series here.

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SMEs Brand Strategy TikTok

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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles,...

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