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By Amy Houston | Senior Reporter

May 12, 2023 | 3 min read

The metaphorical spot sees ethereal boxes gliding through highways and roads.

Canada Post is touting its carbon credentials with this new spot that doubles down on its commitment to ensuring it leaves little impact on the country’s natural environment.

In the ad titled ‘Lighter on the Earth,’ viewers see glacial-looking cubes silently move through towns and cities. The only indication that it’s a package comes from the label on the side of the box.

The footage was shot over five days in and around the Vancouver area, with sustainability in mind. The lighting department prioritized natural light where possible and generators were turned off when not in use. These efforts helped the production reduce its carbon footprint to 14 tonnes of CO2e for which a carbon offset contribution was made to ClimeCo and Carbon Fund, which goes towards funding green initiatives.

“As one of Canada’s largest corporations, people are looking to Canada Post to take meaningful action on the environment,” says Danielle Doiron, general manager, marketing at Canada Post. “We know that delivering for Canadians is about more than delivering packages. It’s also about delivering a greener future for us all.”

The campaign will run until June on TV, social media and online video.

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Credits

Client

Title: Lighter on the Earth

Client: Canada Post

General manager, marketing: Danielle Doiron

Director, advertising: Jennifer Justin & Mamta Dogra

Advertising manager: Derek Welosky

Agency

Agency: The&Partnership

President: Andre Louis

Executive creative director, Canada: Justin Roth

Strategy director: Erika Maginn

Senior strategist: Matt Nolson

Creative director: Nabil Rachid

Copywriter: Jane Murray

Senior art director: Duncan Porter

Integrated business lead: Sophie Mair

Group account director: Ashleigh McEwan

Account director: Jenna Huckle

Account supervisor: Marwa Eid

Account coordinator: Melissa Ronson

Production

Head of production: Jacqueline Bellmore

Producer: David Smith

French Agency: Tank

Vice president client services: Lyne Mongrain

Account director: Anne-Louise Bélanger

Copywriter: Benoît Losier

Producer and video project manager: David Smith

Production company: Circle Productions

Director: Shaunoh

Producer: John Scarth

Executive producer: Karen Tameanco

Editor: Ryan Hunt

Production designer: Rose Weir

Color facility: Alter Ego

Colorist: Eric Whipp

VFX: Alter Ego

VFX producer: Darren Achim

Audio house: Boombox

Music director: Roger Leavens

Composer: Chris Stiliadis

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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