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By Audrey Kemp, LA Reporter

May 10, 2023 | 4 min read

Imagine a world where dogs and foxes enjoy petting (and wearing) super-soft human skin. Two breaking Eos spots bring said world into reality.

Know what’s apparently softer than fox fur and dog fur? Human skin after a little Eos Shave Cream, according to two strange ads the self-care brand released today.

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In the first ad, an anthropomorphic and oddly glamorous fox lounges on a couch with a human she wears as a stole. She tells viewers: “Humans have always wanted to wear me as a coat, but now that they’re using Eos Shave Cream to get extra soft skin, I thought to myself, ’What’s stopping me from wearing them?’”

The next spot tells the story of a dog owner who, after adding Eos Shave Cream to her self-care routine, can’t seem to keep her dog’s paws off of her supple skin.

“Two things continue to set Eos Shave Cream apart: innovative formulas that create a smoother, softer shaving experience, and the creative and memorable ways we tell people about it,“ Eos’ chief marketing officer Soyoung Kang said in a statement shared with The Drum. “We’re excited to keep stoking the flames of a product, which has taken the internet and Gen Z by storm.”

The campaign was led by Eos’ creative agency of record, Mischief @ No Fixed Address, which in March created commercials that made light of “toxic masculinity” for the brand.

“Eos is known for making your skin super soft, which made us wonder how the world’s softest creatures might feel about that, said Dana Buckhorn, Mischief’s associate creative director, in a statement One minute we’re saying, ‘this is probably too weird, but…’ and the next we’re building a human-sized fox complete with interchangeable eyeballs.”

The new ads make their digital debut today across TikTok, VideoAmp and YouTube.

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Credits

Agency: Mischief

Production: Biscuit Filmworks

Post-production: Mackcut

Finishing: Zero VFX

Audio: Wave Studios

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