The Drum Awards Festival - Official Deadline

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By Hannah Bowler, Senior Reporter

May 10, 2023 | 1 min read

The mobile game enlisted the help of The Last of Us actor for a four-part video campaign that racked up 38m views.

Pedro Pascal has teamed up with the mobile game Merge Mansion for an escape room-style ad campaign. The campaign was launched to promote an update in the game that allows players to enter the Boulton family mansion and introduces over 50 merge items and 190 merge tasks.

Pascal was joined by fellow Hollywood actors Jesse Williams and Ashley Benson. The films were directed by Martin Werner (Bacon Production) and the creative partner was Reaktor Creative.

The first three episodes have already generated over 38 million views and have been covered by 300 media outlets. The final installment debuts today (10 May).

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