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Marketing Negotiations: what is the relationship between value management and negotiations?

May 10, 2023 | 1 min read

Te latest episode of the Marketing Negotiations podcast features advice from researcher and author Brent Adamson.

Marketing Negotiations

Brent Adamson

This week, host Mike Lander sits down with researcher, presenter, thinker and author of ‘The Challenger Sale’, Brent Adamson (global head of research, advisory, and communities at Ecosystems).

Here they discuss understanding value management in negotiations, achieving alignment among diverse stakeholders, and complexity in business.

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