Creative Creative Works Ads of the Week

Best Ads of the Week: Hollow sunshine billboards and Harry’s transfixing satsuma


By Amy Houston | Senior Reporter

May 10, 2023 | 7 min read

There’s also the debut global campaign from the eco-friendly toilet paper brand Who Gives a Crap and the late Carl Sagan's words are reimagined for the UN's climate push.

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Minute Maid billboard / VMLY&R

Every week, The Drum picks the top global campaigns from our creativity section.

This week, orange juice brand Minute Maid pushed its vitamin D content with a clever campaign that relied on nature to do the talking, an intimate satsuma peel transfixed management in Harry’s latest spot and KitKat flaunted its strapline fame with some heavily trimmed ‘Have a...’ ads.

Minute Maid: Filled with Life by WPP’s Open X, led by VMLY&R


Orange juice brand Minute Maid is pushing its vitamin D content by reimagining traditional outdoor media with three separate activations.

Harry's: Feel Good, Fellas by The Or

In this Harry's spot, viewers are taken into a beige office meeting setting where a younger colleague begins to peel a satsuma. Transfixed by the person’s efforts, an older exec becomes obsessed with his pristine technique and tells everyone about it.

KitKat: Have A... by Wunderman Thompson UK

KitKat's famous ‘Have a Break, Have a KitKat’ line was first introduced back in 1957 and is still used today by many people. So ingrained in everyday vernacular, the brand capitalized on its notoriety.

Who Gives a Crap: Uncrap The World by 72andSunny

According to Who Gives a Crap, 1m trees are destroyed every day to make traditional toilet paper and with its first global campaign, the eco-friendly brand wants to show people that big change can come from standing up or rather sitting down, for what they believe in.

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UN Global Compact: Carl Sagan’s Message by AlmapBBDO

United Nations Global Compact, the intergovernmental organization’s sustainability initiative, is using the voice of the late Carl Sagan to push the urgency of the global warming crisis.

Maison Pixel: The Streaming Undies by Atlantic New York

Did you know that a whopping 26% of Americans did not have sex at all in 2021? According to the research conducted by General Social Survey, one of the factors may be the amount of screen time before bed.

With these sad stats in mind, apparel company Maison Pixel created undergarments that are also a streaming platform – and a potential savior of dwindling libidos everywhere.

Sky: Live Happily Ever Smarter by AKQA

Sky launched a smart home protection service, consisting of insurance and smart home tech. To push its latest offering, advertising agency AKQA developed a fun campaign strategy that brings to life fairy tale characters in a modern way.

PetSmart Charities: Adopt Royalty by Maximum Effort

Comedian Dana Carvey reprised his iconic role from Saturday Night Live as the new King Charles III to implore audiences not to adopt a King Charles Spaniel amid Coronation fever, but to instead adopt a shelter dog through PetSmart Charities.

NBA: We Are All In The Finals by Translation

To rally global excitement around the forthcoming 2023 NBA Finals, the league launched a star-studded ad campaign showcasing the breadth of emotions every NBA fan feels during the final stretch of the season.

The spot features rapper Suga, skateboarding icon Tony Hawk, talk show host Jimmy Kimmel, plus football royalty Peyton Manning and Eli Manning.

M&S: Farm to Foodhall by Chief

In response to demand from consumers to know more about where their food comes from, Marks & Spencer launched a 12-week campaign fronted by chef ambassador Tom Kerridge.

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