A dodgy Mother's Day bath bomb stars in latest Budget Direct spot
The dangers of dodgy bath bombs has been brought to life in the latest spot for Australian insurance company Budget Direct.
The ad, which dramatises the potential peril facing Aussie women as Mother's Day approaches, features the brand's recurring characters of Sarge, Jacs and Chief, the detectives who solve the mysteries behind why people use Budget Direct.
The latest spot, ‘Bath Bubble Trouble’, showcases the damaging aftermath of a dodgy bath bomb purchased from a Mother’s Day stall, which obliterates a property in pink bubbles.
Jonathan Kerr, chief growth officer at Budget Direct, says, “Budget Direct Insurance Solved is all about being taken care of, when the unpredictable happens. In turn we have found great success in bringing our proposition to life in an unpredictable and engaging way. ‘Bath Bubble Trouble’ celebrates that approach in dramatic style while highlighting the outstanding value and protection offered via our Sum Insured Safeguard option, available in Budget Direct’s multi-award winning Home Insurance.”
The campaign, which was created by 303 MullenLowe, runs across TV, cinema, online, radio and OOH. It is the latest in the long-standing series created by 303MullenLowe, which has worked with Budget Direct since 2014.
303 MullenLowe managing director Joanna Gray said: “The distinct and humorous storytelling style of Budget Direct campaigns continues to engage Australian audiences in the right way and has become a mainstay of the brand."
Chief Creative Officer - Bart Pawlak
Creative Director / Head of Art - Adam Whitehead
Senior Copywriter – Craig Merrett
Senior Art Director – Zac Goldberg
Managing Director - Joanna Gray
Group Business Director - Ben Glasson
Head of Broadcast – Honae MacNiell
Production Company - Good Oil Films / Rattling Stick
Director - Daniel Kleinman
Director (2nd unit) - Dave Wood
DOP – Danny Ruhlmann
DOP (2nd unit) – Jason White
Executive Producers - Sam Long / Johnnie Frankel
Producer – Catherine Warner
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Editor - Mark Burnett @The Editors
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company - Sonar Music
Original Composition - Matteo Zingales
Producer – Haylee Poppi
Sound Designer - Timothy Bridge
Stills Photographer – Jamie Macfadyen, LOUIS & CO
Retouching – Limehouse