Argos’s hyper-real Toy Story ad reminds us of wide product range
The retailer is inviting consumers to reappraise its online catalog.
Argos is pitching itself as a one-stop-shop for everything from tech to homeware and household goods as part of a new brand platform that sees a story told by Connie and Trevor, a plastic doll and a toy dinosaur. The fun approach has been brought to life by Untold Studios as part of a UK-wide TV, press, out-of-home and social campaign.
‘There’s More to Argos’ sees the retailer turn to The&Partnership to showcase the full range of goods available to purchase as part of efforts to change perceptions about the range and quality of its offer.
A series of films communicate this fact as the inquisitive toys explore the world around them with childlike wonder, sampling a variety of products in the process as the mascots fall in love with a Habitat cushion, get blown away by a hairdryer and are left breathless by some speakers.
Rob Quartermain, head of marketing campaigns at Argos, said: “By using our new playful brand ambassadors to showcase the breadth of our range, we hope to position Argos as the most convenient place for shoppers to pick up more of what they love and need, from the latest tech to stylish homeware and furniture – at great value too.”
Toby Allen, executive creative director at The&Partnership, added: “One of the nation’s best-loved retailers sells the grown-up stuff too. Who better to deliver that message than the toys themselves? A savvy doll and a lovable dinosaur are the new faces of Argos, showing a new side to what it sells.”