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Nominees confirmed for The Drum Awards for Marketing Americas 2023

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By Thomas O'Neill

May 3, 2023 | 12 min read

Winners to be revealed at an awards show on June 8.

The Drum Awards

Below are this year’s finalists in all categories for the Americas Awards

The Drum Awards for Marketing reward the industry’s finest work, people and companies across the Americas, APAC and EMEA.

Mastercard’s top marketer, Raja Rajamannar, last week brought together a team of judges made up of brand marketers from Heinz, Verizon, Hulu, Adidas and more to deliberate over entries to The Drum Awards for Marketing from the Americas.

At the same time, Tata Group’s brand custodian Harish Bhat was heading up an expert jury from APAC as they decided which work from Asia Pacific was deserving of a nomination, while in London Burger King UK’s chief marketing officer, Katie Evans, led a stellar judging panel of over 80 senior marketers through a record number of entries into the EMEA awards.

The Drum’s Gordon Young congratulated all of this year’s nominees and explained: “Entries to this year’s awards exceeded all expectations, while deliberations on who should be crowned winner in each category proved challenging for our panels of judges.“

The editor-in-chief added that The Drum, as the “second largest and fastest growing marketing platform in the world,“ is “ideally placed to make the work and the people behind it famous“.

Winners of the Americas Awards will be announced at our not-to-be-missed awards show on June 8. The APAC and EMEA ceremonies will take place on May 23 and June 15 respectively.

Below are this year’s finalists in all categories for the Americas Awards.

Brilliant Use of…

Advertising

  • Google/ Google Brand Studio for Google
  • Bumble for Bumble
  • Wongdoody for Juniper Networks
  • Critical Mass and TBWA/Chiat/Day for DirecTV
  • Kin for Mailchimp
  • Madwell for Visible Wireless
  • Wieden+Kennedy London for The Absolut Company

B2B

  • PMG for SurveyMonkey
  • Ogilvy for Workday
  • The Shipyard for CLA (CliftonLarsonAllen)
  • BigSmall for Disco
  • Intercept for Microsoft
  • Wongdoody for Juniper Networks
  • Intercept for Microsoft
  • MRM for Ricoh
  • Hearts & Science for AT&T Business

Content

  • Observatory & Slap Global for Doritos & Netflix
  • Zulu Alpha Kilo for HomeEquity Bank
  • Altermark Global / AlterLabs Inovation for Prime Video
  • 160over90 for EA Sports
  • Havas Media Group for The National Association of Realtors
  • The Balvenie Single Malt Scotch Whisky for
  • Hearts & Science for Reckitt
  • Infinity Marketing Team for State Farm

Creative

  • Fuse Create for Hilton
  • Instacart
  • Observatory & Slap Global for Doritos & Netflix
  • TMA for State Farm
  • M&C Saatchi Sport & Entertainment for The Coca-Cola Company
  • Something Different for Charter/Spectrum
  • Madwell for Visible Wireless
  • Bader Rutter for Tempo
  • Signal Theory for John Deere

Data/Insight

  • Google/ Google Brand Studio for Google
  • Critical Mass and TBWA/Chiat/Day for DirecTV
  • The Weather Channel, an IBM Business for The Weather Channel
  • Outbrain and Elvie for Elvie
  • Wavemaker Global for Zicam
  • Perion Network for Mercedes Benz USA
  • Valasys Media for Dell
  • Wpromote for Intuit QuickBooks
  • momentumww.com

Design/Brand

  • DDB Chicago for Coors Light
  • Zulu Alpha Kilo for Pfaff Harley-Davidson
  • Mailchimp
  • Washington Post Brand & Consumer Marketing for Washington Post Well+Being Desk
  • Hill+Knowlton Strategies US for United Nations
  • S&P Global Market Intelligence: Data that Delivers Big Impact Campaign Team

Experience

  • FG|PG for Marvel Snap
  • Fuse Create for Hilton
  • MAS for Youtube
  • Talon for Tincup Whiskey and Havas Media Group
  • FX & Creative Riff for FX
  • FleishmanHillard for Cap'n Crunch - Quaker

Media

  • Touché! for BRP
  • MullenLowe Brasil + Initiative Brasil for Unilever / OMO
  • Touché! for Préma-Québec
  • Google/ Google Brand Studio for Google
  • Back Market for Back Market
  • Hearts & Science for HBO Max
  • Allen & Gerritsen for Museum of Science
  • Vistar Media for Church's Texas Chicken

Metaverse

  • Invnt Group for Lamborghini
  • PMG for Athleta
  • The Wendy’s Company, Ketchum, VMLY&R and Spark Foundry

PR

  • Edelman for HomeGoods
  • M&C Saatchi Sport & Entertainment for The Coca-Cola Company
  • Tombras for Medal of Honor Celebration Committee
  • Pizza Hut for Pizza Hut
  • Coldwell Banker Real Estate
  • JeffreyGroup for Air Wick

Search

  • Growth Skills
  • NoGood for NoGood
  • NP Digital for Lantern by SoFi
  • Google/ Google Brand Studio for Google
  • Terakeet for Leading Telemedicine Brand
  • VMLY&R and United Rentals for United Rentals
  • NP Digital for CNN Brasil

Social Media

  • QYou Media for Activision Blizzard’s Call of Duty Warzone 2.0
  • Edelman Canada for Unilever, Hellmann's
  • DDB Chicago for Skittles
  • The Goat Agency for Deep Silver
  • Critical Mass for AT&T
  • Roku
  • Razorfish for Church & Dwight, Trojan Brand Condoms
  • Viral Nation for Chegg
  • Karma for Karma

Tech

  • Google/ Google Brand Studio
  • Tata Consultancy Services (TCS)
  • Mntn for Mntn/Steve-O’s Hot Sauce for Your Butthole
  • Ally Financial, MKTG Sports and Entertainment

Inspiring Examples of…

Disruption

  • Native Tongue Communications for Peanuts Worldwide
  • Cognizant/Lacy Maxwell Experiential for Alexia Seijido

Innovation

  • Horizon Media
  • GrowByData
  • McKinsey Global Publishing
  • Goodway Group for Kubota Tractor Corporation
  • Havas Media Group for The National Association of Realtors

Partnership or Collaboration

  • Observatory & Slap Global for Doritos & Netflix
  • Fuse Create for Hilton
  • Beanstalk for Kellogg's
  • Ally Financial
  • Beanstalk for The Metropolitan Museum of Art
  • Madwell for Visible Wireless
  • BenLabs for Proximo, Endemol Shine
  • Commonwealth McCann Colombia for Chevrolet
  • Creative Artists Agency for AT&T

Public sector/charity/not for profit

  • HoneyWired for Monuments Men and Women Foundation
  • Zulu Alpha Kilo for Black Business & Professional, Pride at Work Canada, Canadian Congress on Inclusive Diversity & Workplace Equity, and Diversity Institute
  • Canopy
  • Canopy
  • Canopy
  • Productionglue (A Tait Company) for Doris Duke Foundation

Rebrand or Relaunch

  • iProspect for Hilton
  • Critical Mass for Diageo
  • Critical Mass for European Wax Center
  • DDB Chicago for Skittles
  • O'Keefe Reinhard & Paul (OKRP) for Illinois Office of Tourism
  • Edelman Canada for Unilever, Hellmann's
  • HCLTech
  • Opus Agency for Opus Agency

Social Purpose

  • Smartsheet
  • DDB Chicago for Coors Light
  • Bader Rutter for Tempo
  • Razorfish for Unilever - Dove
  • M&C Saatchi Sport & Entertainment for The Coca-Cola Company
  • Kin for Mailchimp
  • Ally Financial
  • ATTN: for Vote.org

Technology-led Innovation

  • Accenture
  • Verizon Communications
  • Firstleaf + Gale for Firstleaf
  • Google/ Google Brand Studio for Google
  • The Fresh Market for The Fresh Market
  • Full Circle Insights
  • VDO.AI for The NBA (National Basketball Association)

Transformation

  • Health Affairs
  • Verizon Communications
  • Transmission for Henkel Adhesives Technologies
  • Appnovation Techologies for Core Power Yoga
  • Spiro

Marketing Strategy for…

Automotive

  • Engine Shop for Mercedes-Benz
  • Spike DDB for Cadillac
  • Invnt Atom for Lamborghini
  • QYou Media for Hyundai, in collaboration with Culture Brands
  • My Code for GMC
  • The Mx Group for Manheim Express
  • My Code for Toyota / Conill
  • Commonwealth McCann Colombia for Chevrolet

Consumer

  • Critical Mass and TBWA/Chiat/Day for DirecTV
  • Critical Mass for AT&T

Consumer Packaged Goods (CPG)

  • Bumble
  • Wavemaker for Church & Dwight
  • Manifest for Babyganics
  • Quotient for Mondelēz International
  • Wavemaker USA for Danone North America

Energy and Industry

  • Signal Theory for John Deere
  • SCE and RPA + IW Group for Southern California Edison

Entertainment

  • Critical Mass and TBWA/Chiat/Day for DirecTV
  • Hearts & Science for HBO Max
  • Roku
  • FG|PG for Marvel Snap
  • Toaster for YouTube

Fashion and Beauty

  • NoGood for JVN
  • Stella Rising for Laneige
  • Sephora & Rakuten Advertising for Sephora

Finance

  • Critical Mass for City National Bank
  • Joan Creative for S&P Global
  • Rapyd x Known for Rapyd
  • Bloomberg
  • First Tube for Progressive Corporation
  • Big Honkin' Ideas for DPL Financial Partners
  • Dash for JP Morgan
  • Spiro for JP Morgan

Food and Beverage

  • Zulu Alpha Kilo for Pizza Pizza
  • The Balvenie Single Malt Scotch Whisky
  • PepsiCo Beverages North America (Pepsi)
  • Wieden+Kennedy London for The Absolut Company
  • Code3 for Chipotle Mexican Grill
  • Pizza Hut
  • Talon for MilkPEP and Gale
  • Dexerto for Pringles

Healthcare & Pharma

  • Hearts & Science for Moderna
  • McCann Tech for OptiLight by Lumenis
  • Bounteous for ABB Optical Group
  • Audigent for Alcon
  • Rise Interactive for Nicklaus Children's Hospital
  • Publicis Health Media for Astellas
  • McCann Health New York, an IPG Health Company for Novartis/Entresto

Retail

  • Zulu Alpha Kilo for Harry Rosen
  • January Digital, The Digital Leadership Company for Canidae
  • Instacart
  • Canada Goose for Canada Goose
  • The MRN Agency for AT&T Mexico
  • Creative Artists Agency for AT&T
  • Madwell for Visible Wireless

Sports

  • Los Angeles Rams
  • VidMob for NFL
  • Acronym for Professional Fighters League (PFL)

Travel and Tourism

  • Fuse Create for Hilton
  • Zulu Alpha Kilo for Booking.com
  • Hylink Group for NYC&Co
  • O'Keefe Reinhard & Paul (OKRP) for Illinois Office of Tourism
  • MRM Santiago for Latam Airlines
  • Kin for Delta Air Lines
  • Bravo Echo for Winter Park Resort
  • Little Hands of Stone for Schweitzer
  • Appnovation Technologies for Visit California

Most Effective People

Agency leader of the year

  • Invnt
  • Opus Agency
  • The Bait Shoppe
  • Max Connect Digital
  • Factory360

Agency team of the year

  • UTA
  • Manifest for Manifest

The Drum Awards for Marketing are part of a global program that covers every part of the marketing ecosystem. As well as these regional awards, The Drum will host an annual Awards Festival that will take place in November and include competitions covering Content, Digital and Creative.

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