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Best Ads of the Week: Aldi’s caterpillar copyright taunt and Virgin’s AI takedown


By Amy Houston, Senior Reporter

May 3, 2023 | 6 min read

There’s also a Lovehoney billboard that promotes Masturbation May and a star-studded TV ad that champions work experience for all students.

Aldi - 03

Aldi’s TV ad / Aldi

Every week, The Drum picks the top global campaigns from our creativity section.

This week, M&S and Aldi’s supermarket cake wars continued, Virgin showed that AI can’t compete with the creativity of dyslexic thinkers and these poetic billboards highlight dementia’s impact on women.

Aldi: Like Brands, Only Cheaper by Aldi

Caterpillars Cuthbert and Colin came face to face at a party for the first time since those legal proceedings.

Virgin: DyslexAI by FCB Inferno

With artificial intelligence (AI) being such a hot topic, its creative limitations have been widely debated and while there are many uses for it, Virgin believes it cannot innovate the same way as a dyslexic person and this ad shows why.

The UK Dementia Research Institute: Wild and Precious by WongDoody

To raise awareness and educate people on dementia, an out-of-home (OOH) activation featuring moving poems about dementia was unveiled in major cities across the UK. Each displays memories written by women suffering from the disease, describing the often-fleeting moments that make up the fabric of life.

Lovehoney: Find Your Voice by Lovehoney

Own name

Sexual wellness brand Lovehoney wants everyone to be more vocal about their desires.

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Speakers for Schools: Work Experience by Lucky Generals

Set up by ITV’s political editor Robert Peston, Speakers for Schools hopes to make work experience accessible for everyone, empowering young people from state schools to reach their potential.

Allianz: Everyone Needs Somebody to Lean On by Ogilvy Paris

Leading up to the Paris 2024 Olympic and Paralympic Games, Allianz France launched an ad that focused on the relationship of trust between an athlete and their coach.

Essentia Water: Stop At Nothing by Droga5

Ionized alkaline water brand Essentia Water launched a star-studded ad campaign with Emmy-nominated actress Millie Bobby Brown and World Champion quarterback Patrick Mahomes.

Smartwater: Robo-Pete by WPP’s Open X; led by VMLY&R

Fans of SNL and Smartwater, rejoice: ‘Robo-Pete’ is now a reality, thanks to the latest ad campaign from Coca-Cola’s drinking water brand.

Habitat: A Little Design by New Commercial Arts

Dreamy illustrations by Katy Wang are mixed with live footage to show how choice accessories can transform an ordinary home into something magical in this Habitat ad.

Squarespace: Missing Legends by Squarespace

Squarespace hit up an Aussie bar to create a humorous brand campaign, giving would-be web developers a kick up the backside.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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