Call of Duty campaign asks players to support real-world military veterans
The initiative will benefit both US and UK veterans as the maximum $1M USD expected to be raised will be used to support placing veterans in meaningful jobs in the two countries
‘Loot for Good’ sees Activision Blizzard, in partnership with David New York, appeal to the shoot ’em up community to pull the trigger on dollar donations by reaching out directly to players of Call of Duty: Warzone.
For each DMZ match where a player extracts at least $30,000 of in-game cash, Activision will allocate $1 to the Endowment (up to $10 per player) for a maximum of $1 Million USD (£800,000).
This will be supported by an accompanying country music video by War Hippies, who have adapted their song, Hangman, to get players in the game.
Dan Goldenberg, vice-president of corporate social responsibility at Activision Blizzard, said: “‘Loot for Good’ gives Call of Duty: Warzone 2.0 fans the opportunity to directly support our veterans by doing what they love – playing the game. This initiative will not only be fun, but it will draw attention and raise awareness for the importance of finding veterans jobs.”
Activision Blizzard will allocate $1 per player from specific scavenger matches to the fighting fund, which has come to the aid of over 118,000 veterans over the past 14 years.