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By Amy Houston, Senior Reporter

April 27, 2023 | 3 min read

From the Mona Lisa to Apple, there are so many incredible accomplishments in culture, arts and technology because of neurodivergent people.

Virgin boss Richard Branson has teamed up with the Made By Dyslexia organization to encourage every workplace across the world to commit to empowering dyslexic thinking.

With artificial intelligence (AI) being such a hot topic, its creative limitations have been widely debated and while there are many uses for it, Virgin believes it cannot innovate the same way as a dyslexic person.

To bring this to life, creative agency FCB Inferno tasked AI programs to try and think like some of the world’s most famous dyslexic people, including Steve Jobs and Leonardo da Vinci. By asking the machine-learning tool to ‘invent a telephone with a logo inspired by fruit’, the results ranged from the basic to the downright weird.

“AI is already transforming the way we work, live, and interact. Used in the right way, AI is the perfect co-pilot for people with dyslexic thinking skills to move the world forward,” said Branson.

“But technology can’t replicate the spontaneous, human, creative instinct that can lead to incredible innovation. Dyslexics have the limitless power to change the world if everyone embraces their dyslexic minds.”

In addition to the ‘DyslexAI’ campaign, the charity is also calling upon companies to commit to enrolling in a brand new, free-to-access, workplace training course set to launch on LinkedIn Learning later this year.

Kate Griggs, chief exec and founder at Made By Dyslexia, added: “Research has been telling us that dyslexic thinking skills will be vital for future workplaces, and with the rapid advancement and adoption of AI, that future has arrived. Because while technology and AI have evolved to take over many skills, they can't replace sought-after soft skills like innovation, lateral thinking, complex problem solving and interpersonal skills, which are dyslexic thinking skills.

“New research shows that AI is the perfect partner for dyslexic thinking, and together they are the unstoppable force every workplace needs to drive their business forward. Our new training will help every business empower dyslexic thinking.”

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