Ad of the Day: Allianz’s Olympic and Paralympic ad champions coach-athlete relationships
The financial services company worked with acclaimed director Stuart McIntyre, who has previously collaborated on films for Apple, Adidas, NFL and Louis Vuitton.
Leading up to the Paris 2024 Olympic and Paralympic Games, Allianz France has launched its latest ad campaign, focusing on the relationship of trust between an athlete and their coach.
‘Everyone Needs Somebody to Lean On’ captures the everyday life of different athletes, from the moment they wake up right through to training sessions, through the lens of a documentary-style film.
Created by Ogilvy Paris, five Paris 2024 medal hopefuls from Team Allianz feature in the spot.
Director Stuart McIntyre said of the work: “I was drawn to the Allianz project by the unique perspective Ogilvy creatives Linnea Kavsjo and Jonathan Baudet-Botelle brought to the script, shining a spotlight on the shadow of Olympians and exposing their coaches. Individuals who are often overlooked but who put in the grueling amount of time, hard work and mental strain to prepare the athlete to be their best.
“I approached the film with a focus on allowing viewers to experience these relations through a truthful lens capturing the mundane to frustrations and joy. To bring it to life, we filmed actual coaches of Olympian athletes while using their personal perspectives to guide the reality of the scenarios. This allowed us to dig deeper into their relationship and experience an emotional truth. I am proud of what we’ve created with the talented people at Wanda, Ogilvy and Allianz.”
CSR, brand and communication director: Marie-Doha Besancenot
Brand director: Christophe Dépont
Advertising and brand manager: Laura Baudoin
Media and advertising manager: Sabine Maurel
Digital communications manager: Marine Le Page
Presidents: Matthieu Elkaim, Mathieu Plassard
Chief creative officer: Matthieu Elkaim
Art director: Jonathan Baudet-Botella
Copywriter: Linnea Kavsjo
TV producer: Aurelie Appert
Head of production: Julien Sanson
Business director: Romain Bruneau
Group manager: Marjory Law
Head of advertising: Pierre Thienot
Strategic planner: Lucas Scotti
Director: Stuart McIntyre
Director of photography: Maximilian Pittner
Producer: Barthelemy de Champsavin
Production manager: Maxime Gallet
Production coordination: Carla Pommaret
Editors: Walter Mauriot, Philippe Roch
Colorist: Matthieu Caplanne
Post producer: Yanis Belmokhtar