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By Amy Houston, Senior Reporter

April 26, 2023 | 3 min read

The financial services company worked with acclaimed director Stuart McIntyre, who has previously collaborated on films for Apple, Adidas, NFL and Louis Vuitton.

Leading up to the Paris 2024 Olympic and Paralympic Games, Allianz France has launched its latest ad campaign, focusing on the relationship of trust between an athlete and their coach.

‘Everyone Needs Somebody to Lean On’ captures the everyday life of different athletes, from the moment they wake up right through to training sessions, through the lens of a documentary-style film.

Created by Ogilvy Paris, five Paris 2024 medal hopefuls from Team Allianz feature in the spot.

Director Stuart McIntyre said of the work: “I was drawn to the Allianz project by the unique perspective Ogilvy creatives Linnea Kavsjo and Jonathan Baudet-Botelle brought to the script, shining a spotlight on the shadow of Olympians and exposing their coaches. Individuals who are often overlooked but who put in the grueling amount of time, hard work and mental strain to prepare the athlete to be their best.

“I approached the film with a focus on allowing viewers to experience these relations through a truthful lens capturing the mundane to frustrations and joy. To bring it to life, we filmed actual coaches of Olympian athletes while using their personal perspectives to guide the reality of the scenarios. This allowed us to dig deeper into their relationship and experience an emotional truth. I am proud of what we’ve created with the talented people at Wanda, Ogilvy and Allianz.”



CSR, brand and communication director: Marie-Doha Besancenot

Brand director: Christophe Dépont

Advertising and brand manager: Laura Baudoin

Media and advertising manager: Sabine Maurel

Digital communications manager: Marine Le Page

Ogilvy Paris

Presidents: Matthieu Elkaim, Mathieu Plassard

Chief creative officer: Matthieu Elkaim

Art director: Jonathan Baudet-Botella

Copywriter: Linnea Kavsjo

TV producer: Aurelie Appert

Head of production: Julien Sanson

Business director: Romain Bruneau

Group manager: Marjory Law

Head of advertising: Pierre Thienot

Strategic planner: Lucas Scotti

Wanda Productions

Director: Stuart McIntyre

Director of photography: Maximilian Pittner

Producer: Barthelemy de Champsavin

Production manager: Maxime Gallet

Production coordination: Carla Pommaret

Editors: Walter Mauriot, Philippe Roch

Colorist: Matthieu Caplanne

Post producer: Yanis Belmokhtar

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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