Corona foreshadows its transition to solar energy with illuminating imagery
Bottled beer brand Corona is acting as a ray of light in renewable energy by promoting its transition to 100% solar power in its breweries from 2024 onwards.
Corona Cerveza will be produced in breweries powered entirely from solar power in 2024
‘Corona Solar Energy’ by David Bogota champions how the production of Cerveza Corona in Columbia is going to be exclusively powered by the sun.
The illuminating print campaign illustrates the rich affinity the brand now has with our life-giving star, with visually striking imagery showing an out-of-frame bottle casting a shadow across a range of different landscapes, identifiable only by its refracted light.
Carlos Camacho, CCO of David Bogotá, explained: “The environment and natural ingredients have always been part of Corona’s branding and now the sun is a key component of its brewing process. In this campaign, we wanted to play with the sun’s light and shadows as it reflects on natural spaces and the human body.”
Parent company AB InBev has vowed to shift all future beer production to solar power as part of a suite of climate targets.
Alvaro De Luna, CMO AB Inbev Bavaria, said: “With this proposal, we want to visually show the highest meaning of being a beer connected to nature through the sun. For us, the fact that our local production will be made entirely of solar energy is an important announcement, and we want to expose it in the most accurate and beautiful way possible with these photographs."
Corona has long been fascinated by the sun, having previously bolstered its ‘100% natural’ credentials via an ingenious hidden message billboard that only revealed itself at sunset.
