Emma Raducanu and Tom Kerridge star in British Airways’s safety film
The video features people going about their daily activities and plays on things synonymous with the UK, from discussing the weather to enjoying fish and chips by the sea.
British Airways has unveiled a safety video that features a few well-known faces. In the five-minute film, viewers see cabin crew member Sima Patel-Pryke asks customers for their attention before going through the safety instructions for the jet. Each rule is playfully interpreted, from inflating lifejackets to vaping in the toilets.
Calum Laming, chief customer officer at British Airways, said: “We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique.
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“That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other. We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real-life people – from fishermen and chip shop workers to friends hanging out, as well as some well-known faces who help put Britain on a stage. So, seats in the take-off position and we hope you really enjoy our new safety video.”
Created by Uncommon, the spot also features Ncuti Gatwa, Little Simz, Robert Peston, Steven Bartlett, Kaya Scodelario and British Airways’s new uniform designer Ozwald Boateng.
On the film, tennis star Emma Raducanu added: “As a British Airways brand ambassador, it was a privilege to be a part of the new safety video and film alongside so many British Airways colleagues and household names from across the country. It’s fresh, engaging and I know customers will be in for a treat when the video is rolled out for the first time on board.”