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Oddbox wants to add a little spice to dinner time with sexy food waste campaign

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By Ellen Ormesher, Senior Reporter

April 18, 2023 | 2 min read

A report by WWF recently unearthed that as much as 40% of food goes to waste.

Oddbox

Each QR code links to recipes that showcase underutilized veggies / Oddbox

Oddbox’s latest campaign hopes to grab the attention of a younger audience in order to prevent unnecessary food waste among the demographic.

Using data collected from its vegetable dating site, ‘Soilmates’ launched earlier this year for Valentine’s Day, Oddbox has identified which unlucky vegetables are most often left untouched.

Potatoes, aubergines and salad leaves are the most commonly discarded and feature on a series of attention-grabbing posters and stickers seemingly featuring inclusive sexual proclivities, inspired by kink, group, BDSM and other alternative practices.

The risque and imagery are all in good taste, however, with QR codes then directing the public to recipes on the Oddbox website, proving that fighting food waste can be both delicious and exciting.

People can keep an eye out for the images across London.

Oddbox
Oddbox

Want to learn more about the most important issue of our time? Senior reporter Ellen Ormesher will explore the role advertising and marketing play in facilitating the climate crisis. Case studies, tips, interviews and more. Register your interest here.

Creative Works Environmental Campaigns Sustainability

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