Hellmann’s spreads mayo love to McDonald’s with an ingenious McHack
Hellmann’s mayonnaise is stepping up to the plate to address a condiment oversight at McDonald’s, elevating mayonnaise to level pegging with red, brown and BBQ sauces.
Flush with the conviction that chips and mayo go together like beans on toast the brand is helping to oil the hatch of McDonald’s UK patrons by serving up a Mayo McHack.
With no official mayo dip currently on offer the mayonnaise brand is encouraging people to customize their mayo chicken sandwich orders by removing the chicken, lettuce and bun – leaving only the prized sauce to help your chips go down.
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Christina Bauer-Plank, global VP of Hellmann’s and Dressings at Unilever, says: “Hellmann’s know that fries and mayonnaise are a delicious combination, and we also know that there’s a legion of mayo lovers in the UK. McDonald’s UK doesn't offer mayo as a dip. So, we see #MayoMcHack as the perfect opportunity to serve mayonnaise superfans and right this wrong. We’re here for all fellow mayo lovers and wanted to help bring mayo and fries together, as they should be!”
Fresh from a temperature-sensitive smart jar, the mischief-making campaign is born out of the absence of ready-made mayonnaise sachets in UK McDonald’s outlets because traditionally-minded British diners hold firm to red and brown sauce and/or salt and vinegar.
To boost take-up Hellmann’s is offering 1,000 customers a refund on their £1.19 burger-less burgers by dispensing vouchers in return for photographic evidence of their mayo-only orders.