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Immediate Future's Katy Howell on how to build a solid relationship with procurement

April 13, 2023 | 2 min read

The CEO of Immediate Future dispells some myths on working with procurement in the latest Marketing Negotiations podcast.

Katy Howell - marketing negotiations podcast

Katy Howell on negotiating procurement

Katy Howell has an unusual perspective on working with procurement. Instead of viewing them as the enemy, she sees them as human beings with feelings (say what?).

Here, she talks to host Mike Lander about the importance of relationship building with procurement, influencer negotiations, and why it’s crucial to have a strong pipeline of clients in any negotiation.

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