Creative Brand Strategy US Ad of the Day

US Ad of the Day: Just Crack an Egg urges egg-deprived consumers to date a farmer

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By Audrey Kemp, LA Reporter

April 12, 2023 | 3 min read

In wake of the nationwide egg shortage, Kraft Heinz’s Just Crack an Egg is giving consumers an egg-cellent opportunity to set them up with single farmers who have eggs.

farmer

Kraft Heinz urges consumers to come out of their romantic 'shell' / Credit: Kraft Heinz

According to the New York Times in January, an outbreak of the avian flu, combined with climbing costs of fuel, feed and packaging, has created an egg supply shortage and high prices in some parts of the country.

In response to this dilemma, Kraft Heinz-owned breakfast brand Just Crack an Egg proposes a solution that’s hard to beat: ‘Just date a farmer.’ Indeed, Just Crack an Egg has partnered with Farmers Only, a dating website with over 1.5 million single farmers, to set consumers up with farmers and help them get their eggs (and also a date).

Beginning April 12, consumers who purchase Just Crack an Egg can upload their receipt to www.justdateafarmer.com to receive a unique code for a free, premium, year-long subscription to FarmersOnly.com, while supplies last.

The campaign, led by creative agency Rethink, marks Just Crack an Egg’s first-ever brand activation since its inception in 2018.

The brand manufactures a breakfast product that allows consumers to create a breakfast in the microwave in two minutes, with cheese, vegetables, potatoes and meat, with the simple addition of cracking an egg.

Credits

Agency: Rethink

Media: P57

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Creative Brand Strategy US Ad of the Day

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