These provocative billboards shame plastic chewing gums
Nuud has revealed that 84% of people in the UK believe it’s on brands to be transparent about the plastic content in gum.
The Or's billboard campaign for Nuud / The Or
Biodegradable chewing gum brand Nuud is calling out big, popular brands within the category for their lack of plastic transparency. Aside from the environmental implications, health concerns from chewing plastic gum are a huge talking point too. In fact, a recent poll conducted by the brand revealed 74% of Brits are concerned about this.
Each billboard adopts the style of different gum brands, without implicitly naming them. For example, viewers can see the recognizable font and colorways of Wrigley’s, Juicy Fruit, Extra and Airwaves.
Nuud founder Keir Carnie said: “We love chewing gum. Brits chew over 5bn pieces of gum every year. Fresh breath on the go shouldn’t mean polluting our bloodstreams or our planet. You might think plastic straws are a thing of the past, yet people are munching on the same amount of plastic each time they chew big-brand gum. It’s shocking and disgusting!”
Creative director: Nathalie Gordon
Co-founder and business lead: Paulo Salomao
Co-founder and executive creative director: Charlene Chandrasekaran
Co-founder and executive creative director: Dan Morris
Senior creative: Amy Fasey
Senior creative: Jacob Hellström
Junior creative: Dylan Hartigan
Junior creative: Tom Snell
Co-founder and production lead: Metz ti Bryan
Producer: Ruth Armitt
Founder: Keir Carnie
Brand Manager: Lily Shanahan