Burger King courts night owls by turning breakfast on its head
Fast-food chain positions itself as an early morning pit stop for party-goers with new print ads.
Burger King courts night owls by turning breakfast on its head
Burger is celebrating breakfast as ’the most important meal of the night,’ turning a well-worn phrase around by teaming up with David New York to organize a print and outdoor campaign across Latin America that speaks directly to nocturnal patrons.
Promoting its dawn menu, the campaign speaks to a diverse group of festival goers and wedding guests who are united by hunger pangs from six in the morning.
Advertisement
Andre Toledo, CCO at David New York, said: “In advertising, we have heard a thousand times that breakfast is an important start to the day. What we have not heard until now is that it can also be the best way to end a day – something that naturally happens in many Burger King restaurants around the world when the sun is about to rise.“
The celebration of breakfast in all its guises runs across Mexico, Costa Rica, Dominican Republic and Colombia.
