Creative Creative Works Breakfast

Burger King courts night owls by turning breakfast on its head

Author

By John Glenday, Reporter

April 12, 2023 | 2 min read

Fast-food chain positions itself as an early morning pit stop for party-goers with new print ads.

Burger King

Burger King courts night owls by turning breakfast on its head

Burger is celebrating breakfast as ’the most important meal of the night,’ turning a well-worn phrase around by teaming up with David New York to organize a print and outdoor campaign across Latin America that speaks directly to nocturnal patrons.

Promoting its dawn menu, the campaign speaks to a diverse group of festival goers and wedding guests who are united by hunger pangs from six in the morning.

Andre Toledo, CCO at David New York, said: “In advertising, we have heard a thousand times that breakfast is an important start to the day. What we have not heard until now is that it can also be the best way to end a day – something that naturally happens in many Burger King restaurants around the world when the sun is about to rise.“

The celebration of breakfast in all its guises runs across Mexico, Costa Rica, Dominican Republic and Colombia.

Burger King is on hand 24/7 for anyone suffering an attack of the munchies
The campaign runs throughout South America
Burger King
Creative Creative Works Breakfast

More from Creative

View all

Trending

Industry insights

View all
Add your own content +