US Ad of the Day: Danny DeVito jumps rope and hides behind paintings for Jersey Mike’s
New work from Jersey Mike’s shows the actor double-dutching inside a restaurant and hiding in a kitchen, all in devotion to the chain’s sandwiches.
Danny DeVito, the award-winning actor known for his long acting stint in It’s Always Sunny in Philadelphia, stars in a playful new ad campaign for Jersey Mike's.
The sandwich chain today released two new spots starring DeVito, entitled ‘Coolest Thing’ and ‘Painting.’
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In ‘Coolest Thing,’ DeVito proclaims that watching Jersey Mike’s employees build subs is the coolest thing to watch, before demonstrating what the second-coolest thing to watch is: his complicated jump rope routine.
On the other hand, ‘Painting’ sees DeVito become so obsessed with the sandwich-making process at Jersey Mike’s, that he hides behind a conspicuously-placed painting in the kitchen to catch up-close sights and smells.
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The actor has been building quite the portfolio of acting work in ads for Jersey Mike’s of late. For the brand’s March Madness campaign, DeVito trained its employees in a retro montage reprising Rocky III. In February, he starred in its Super Bowl LVII campaign.
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The spots begin airing on April 3 across sports networks (FOX Sports, CBS, NBC, ESPN, TNT, Golf Channel) and cable networks (Adult Swim, Comedy Central, FreeForm, FX, HGTV, TBS, TNT).
Credits
Agency: Highdive
Production: Hungry Man
Editorial: Cutters Studios
VFX: Framestore
Sound design/Mix: Another Country
Music supervision: Songfinch
CMC/ Forecast Inc., Co-Producer & Sag Signatory
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