Porsche celebrates the uniqueness and individualism of dreamers in colorful Thai campaign
Porsche is celebrating its 30th anniversary in Thailand with a colourful campaign that pays tribute to the uniqueness and individualism of dreamers.
The campaign, which centres around a film directed by Bangkok-born filmmaker Morvasu, pays homage to the significance of colours in Thai culture while also honouring the dreams that reflect Thai people's enduring passion.
"Often the most colourful journeys in life start with a dream. They set us on the most unique paths. Lead us to the most fascinating destinations. And open our worlds to a myriad of possibilities, " says Porsche.
The film, “Dreams in Colours”, depicts a father's dream to see his daughter succeed and a daughter’s dream to find her own path to fulfilment.
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The campaign also includes digital, OOH and on-ground events. The campaign includes a 30 Years of Porsche Thailand Car, which is a one-of-a-kind vehicle painted in seven colours to represent the days of the week.
The campaign, which Keko Singapore created, aims to celebrate the dreamers of Thailand based on their individual colours and personal aspirations.
Yannick Ott, marketing director of Porsche Asia Pacific, says, “Being driven by dreams has always been a central tenet for Porsche, and we know that the beauty of dreams comes from their infinite possibilities. With this campaign, we want to celebrate the uniqueness and individuality of dreamers against the backdrop of the vivid colourscape that Thailand is so renowned for."
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The OOH campaign images of Porsches at iconic locations across Thailand, including the bustling streets of Bangkok’s Chinatown, the serene Phang Nga Bay and the historic site of Ayutthaya.
The film received more than one million views within the first 3 days of its launch.