Creative Creative Works Heinz

Best Ads of the Week: Heinz trolls diners and Tangerine’s nod to Severance


By Amy Houston | Senior Reporter

March 29, 2023 | 6 min read

There’s also Nike’s Air Max Day double 3D billboard that packs a punch and a weird Fifa mockumentary-style ad that’s for super fans.

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Rethink’s campaign for Heinz / Rethink

Every week, The Drum picks the top global campaigns from our creativity section.

This week, Heinz highlighted ‘Ketchup Fraud’ in a playful print campaign, Tangerine aimed at bleak banks in a Severance-style spot and Coca-Cola made an ad...about an ad.

Heinz: Ketchup Fraud by Rethink

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In a series of sneaky snapshots, condiment colossus Heinz is pointing a finger at eateries that cheap out and fill up empty bottles with other sauces.

Tangerine: Jumping Through Hoops by Rethink

Canadian direct bank Tangerine had people jumping through literal hoops in a bleak gray ad that channels the dystopian thriller Severance while positioning the company as forward-thinking, with user-friendly products and more personable customer service.

Coca-Cola: Real Magic by David Miami

In the latest stunt, travelers at Guarulhos Airport in São Paulo got a surprise when a 3D billboard appeared to transport a cold Coke from the screen to a vending machine.

Nike: Air Max Day by Cekai

This Nike billboard featured various lightning bolts, metallic structures and even a scorpion that appears to jump out and wrap around both screens. Of course, at the center of the out-of-home stunt are the sneakers.

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EA Sports: FUT by 20something

This bonkers ad campaign celebrates the 14th anniversary of Fifa’s Ultimate Team (or FUT to fans).

Heinz: Absolut Vodka by Wunderman Thompson Spain


Heinz teamed up with Absolut Vodka for a limited-edition range of pasta sauces. It comes after a surge in social media users trying out the vodka pasta recipe made famous by Gigi Hadid in 2020.

Uber Eats: ‘Iftar Incoming by Mother London

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Uber Eats is marking the holy month of Ramadan with a series of digital-out-of-home activations that showcase when sundown is on that day, in specific cities in the UK.

Vencedor Paints: Every Color Has a Story by Grey Peru

This ad from Vencedor Paints is a real tearjerker. In the spot, viewers see an older man who has been recently widowed. With the help of his son and granddaughter, he moves into a new house but tucks away his late wife’s belongings in a cupboard.

Deliveroo: Our Supermarket Superfast by Otherway


Deliveroo Hop launched an ad campaign to peddle its services to the masses. Born out of the insight that only two in 10 customers understood what Hop was, the app has taken a witty-yet-informative approach to its latest push.

Scotts: Scottline by MullenLowe Boston

Game of Thrones star Kristofer Hivju is Scotts Miracle-Gro’s new mascot.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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