Ad of the Day: widowed grandfather remembers wife through color in emotional paint spot
It’s based on a true story and was directed by LA-based Argentinian filmmaker Emiliano Cruz Lopez.
This ad from Vencedor Paints is a real tearjerker. In the spot, titled ‘Celeste,’ viewers see an older man who has been recently widowed. With the help of his son and granddaughter, he moves into a new house but tucks away his late wife’s belongings in a cupboard.
As his granddaughter finds the old suitcase, she begins to notice how important the color blue was to her grandmothers throughout her life. With this in mind, they transform the elder’s bedroom.
The two-and-a-half-minute ad is part of the brand’s ‘Every Color Has a Story’ campaign. On the project, Cruz Lopez said: “There are sometimes when advertising gives you the amazing opportunity to tell a beautiful story and this is clearly one of them.”
Chief creative officer of Circus Grey Peru Charlie Tolmos echoed this sentiment. “The power of stories will always be a great way to connect with people, especially in these times when most brands stopped telling beautiful and emotional stories.
“It’s amazing when marketers forget about cold analytics and performance tools and care more about giving their brands a voice to build a real connection with their customers.”
Brand: Vencedor Paints
Chief marketing officer: Jose Antonio Arbulu
B2C brand director: Diego Barragan
Agency: Circus Grey Peru
President, chief creative offider, latam: Diego Medvedocky
Worldwide chief creative officer: Javier Campopiano
Chief executive officer/ chief creative officer:José Luis Rivera y Pierola
Chief creative officer: Charlie Tolmos
Creative director: Gonzalo Aste
Copywriter: Percy Rocha
Art director: Miguel Ucañan
CPO: Renzo Talavera
Production director: Kathy Santillana
Producer: Pierina Ivazeta
Account director: Vanesa Ortega
Account supervisor: Lizet Gonzales
Account executive: Yessica Ordoñez
Head of strategy: Nicolas Rodriguez
Production company: Rebeca
Director: Emiliano Cruz Lopez
Executive producer: Alejandro Noriega
Production supervisor: Pierina Ravizza
Assistant director: Lucia Amigo
Director of photography: Julian Amaru
Art director: Sandro Angobaldo
Styling: Paloma Santander
Post-production: Nativo Studio
Sound production Company: Agosto
Sound direction: Claudia Incio
Music producer: Fito Zavalaga
Sound design: Charly Garcia
Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.