Ladbrokes challenges punters to ‘Take on the Fun’ in action-packed campaign
Ladbrokes is challenging punters to 'Take on the Fun' in an epic action-packed high-energy campaign.
The campaign, created by The Monkeys Melbourne, part of Accenture Song, follows four blokes as they take on a day of punting.
Running across cinema, TV, outdoor, social and online, the integrated campaign aims to build on the brand’s existing ‘Ladbroke it!’ tagline.
The ‘Operation: Steve’s Multi’ ad features Sweet's iconic song ‘Ballroom Blitz’ and was directed by Benji Weinstein from Finch. Post-production was by The Editors and VFX by Fin Design + Effects. Media was by Atomic 212.
James Burnett, the chief marketing officer of Entain Group Australia, the global gaming company which owns Ladbrokes says, “This is a true celebration of mates coming together to enjoy the wide variety of sports, racing codes and betting products available through Ladbrokes.”