Ad of the Day: Nike’s Air Max Day comes with a stinging 3D billboard
It’s every sneakerhead’s favorite day, this year Nike has gone bigger than before with the release of the classic Air Max 1 ’86 ‘Big Bubble’ shoe.
March 26 is the anniversary of Nike’s Air Max 1 sneaker that made its debut in 1987 and nearly four decades later, the line is still extremely popular.
In the city of Hangzhou in China a mega double-screen 3D billboard stunned locals yesterday. The out-of-home activation features various lightning bolts, metallic structures and even a scorpion that appears to jump out and wrap around both screens. Of course, at the center of the billboard are the sneakers.
To the delight of fans, the brand opens the Air Max vault each March to release classic shoes as well as new designs. This year, customers were keen to get their hands on the Air Max 1 ’86 ‘Big Bubble’ which is one of the original styles. As the name suggests, the sneaker's sole features an extended midsole window.
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To coincide with the billboard, there was also a pop-up installation over the weekend at one of the Nike stores in Shanghai that leaned into the ‘bubble’ theme.
Credits
Agency: Cekai