By Amy Houston | Senior Reporter

March 24, 2023 | 5 min read

It features Vermeer’s ‘Girl With a Pearl Earring’ as its lead character.

Coca-Cola has released the latest ad from its ‘Real Magic’ campaign, which launched back in 2021.

In the latest push, travelers at Guarulhos Airport in São Paulo get a surprise when a 3D billboard appeared to transport a cold Coke from the screen to a vending machine.

On the JCDecaux screen, Johannes Vermeer’s artwork is revealed from behind a lush red curtain. She looks around the airport before leaning over to pick up a bottle of Coke. The soda cleverly then makes its way down a pipe and into a nearby vending machine, where a person collects it.

The screen is made up of four high-quality LED screens to enhance the viewing perspective from various points in the airport and is cleverly situated right above the vending machine, making for a seamless transition between digital and real life.

Created by David Miami, the fun stunt follows on from Coca-Cola’s ‘Masterpiece’ ad that features various other notable artworks, including an Andy Warhol print.

The campaign launched this month in Latin America, with Asia and other markets following later this year.


David Miami

Global chief creative officer and partner: Pancho Cassis

Global COO: Sylvia Panico

Managing director: Ricardo Honegger

Chief creative officer: Rafael Donato

Group creative director: Alejandro Juli

Art director: Seiji Wakabayashi

Copywriter: Thomas Nitti

Head of production: Brenda Morrison Fell

Senior producer: Natasha Louckevitch

Senior business affairs manager: Barbara Karalis

Business affairs manager: Catalina Peña

Head of account: Carolina Viera

Group account director: Rafael Giorgino

Account supervisor: Alicia Talavera

Account executive: Patricia Menendez

Global chief strategy officer: Paula Vampre

Senior strategist: Vanessa Amaral

Head of innovation and technology: Toni Ferreira

Global PR director: Sandra Azedo


Head of global creative strategy and content: Pratik Thakar

Director, content and creative: Chase Abraham

Director creative strategy: Luciana Mendes

Senior creative strategist : Mariana Manso

Content producer and XP director: Erika Wolthers

Media manager: Maria Luisa Kruel

Marketing senior manager: Mariana David


GFX /3D animation: Blunt Action

Creative director: Richard Hampton

Executive producer: Ethan Jakab

Designer: Jared Bellon


Case study: Sailor Studio

Executive producer: Luccas Oliveira, Gustavo “GGA” Almeida, Leticia Cacace

Director / creative director: Luís Guilherme Chagas

Set producer: Lucy Charlier

Set producer assistant:Juliana Millan

Production manager: Gustavo Veloso

Production coordinator: Fernanda Fernandes

DOP: Reginaldo Luca - Naldinho

1st AD: João Victor Quattrucci

2st AD: João Artur dos Santos


Executive post producers: Luccas Oliveira, Gustavo “GGA” Almeida

Post-production coordinators: Luiz Alejandre “Ryan”, Rafael Matheus

Editor: Luís Guilherme Chagas

Assistant editor: Nildo Ferreira

Art director: Teidy Nakao

Colorist: Reginaldo Luca - Naldinho

2D animator: Rafael Matheus, Vitor Mendes, João Mateus

Recording mixer: Chico Castellano

Coke delivery device/machine: Bizsys

Chief executive officer: Rodrigo Cassino

Mechanical engineer: Fernando Berengut

Assistant mechanical: Odailton Correa

Electronic engineer: Reginaldo Amorin

Assistant electronic: Natan Santana


Sales director: João Binda

Sales head: Adroaldo Gomes

Sales head: Paolo Azevedo

Sales manager: Denise Ribeiro

Sales manager: Bruno Padilha

Sales executive: Silvia Spritzer

Sales executive: Carla Almeida

Innovation coordinator: Paula Soares


Media agency: OpenX

Head of media: Vanessa Giannotti

Media director: Carla Dart

Media supervisor: Maria Luiza Coutinho

Media analyst Jr: Marcella Cardoso

Media supervisor: Gabriela Machado

Media manager: Ludymila Lopes

Senior media analyst: Adriano Alves


Global chief creative officer: Ajab Samrai

Global chief commercial officer: Michael Faust

Global chief executive officer: Marcus Brown

Project manager: Bryan Obony

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