By Audrey Kemp, LA Reporter

March 23, 2023 | 2 min read

Comedian fronts flirty spot encouraging viewers to send suggestive peach emojis for chance to try new flavors of the alcoholic fruit drink.

Molson Coors is offering thirsty consumers a chance to indulge a late-night delicacy: Simply Spiked’s juicy new flavor, Peach.

An ad released today shows Ron Funches, known for starring in the action thriller 6 Underground, reclining seductively on a peach-colored bed. There, he tells viewers about a promotion that will deliver free Simply Spiked Peach drinks to their home late at night – a verifiable “late-night juicy call,” as Funches says in the ad.

From March 24 to 26, consumers of legal drinking age within New York City, Miami and Washington DC can text a peach emoji at 10 pm ET to 73255 for a chance to try four new flavors, including Signature Peach, Mango Peach, Strawberry Peach and Kiwi Peach.

Those outside of the select locations can enter for a chance to win a gift card for a Simply Spiked Peach 12-pack.

“Our day-one fans have been asking for peach flavors since we launched Simply Spiked Lemonade last year. Now we’re back with not just one, but four new Simply Spiked Peach flavors and things are getting juicy,” Joy Ghosh, vice-president of Above Premium Flavor at Molson Coors Beverage Company, said in a statement.

“We knew we wanted to give our fans the first chance to try Simply Spiked Peach in a way that was just as juicy as the new flavors are. Enter Juicy Calls.”

Creative agency Mischief handled the campaign, which will run across digital and social. “We tapped into the insight that people are sending Peach Emojis late at night to each other, and decided to have a little fun with it,” said Evan Shisler, a copywriter at Mischief.


Agency: Mischief

Production company: Mirmade

Post-production: Mackcut

Color: Rare medium

Activation: Street factory media

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