By John Glenday, Reporter

March 23, 2023 | 1 min read

Durex is shaking up the sex lives in Israel with the launch of a pulse-pounding campaign that visualizes passions via pulsing and exploding tattoos.

Through the visual metaphor of an oyster shell to a blooming rose the exploration of modern lovemaking takes us from the back seat of a car to the shower by way of a yoga mat as young couples are shown taking full advantage of the brand’s intimate gel.

Experience the experience targets women of all persuasions to encourage exploration of passions and pleasure.

Ben Sever, CCO & co-CEO of Havas Tel Aviv, commented: “Especially in Israel, especially now. I’m incredibly proud to stand behind a film that instead of falling to the same old clichés offers a slightly different approach on a broader than usual spectrum of women from all ages, sizes, colors and sexual preferences.”

Durex has been pushing boundaries in the sexual well-being space by recruiting influencers to show how the right condom is crucial to enhance intimate experiences.

Creative Brand Purpose Sexual Wellbeing

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