Bombay Times and FCB India aim to #FixTheGlitch of workplace discrimination
Bombay Times is expanding its Out & Proud campaign, highlighting personal stories of LGBTQ+ individuals and their lived experiences.
Bombay Times has partnered with Pride Circle and FCB India to launch the second edition of the landmark campaign 'Out & Proud @Work.'
The latest stage of the campaign focuses specifically on the issue of earning a livelihood, recognizing that the LGBTQ+ community faces “different forms of prejudice at and outside the workplace that marginalizes its potential, qualifications, and/or personality and leaves them underpaid, unnoticed, and unwanted.”
As a result the project seeks to use inspirational stories to highlight the discrimination faced by the LGBTQ+ community and the need for a fair and inclusive workplace. It also brings a tangible and proactive angle to the campaign: the partnership with Pride Circle will bridge the gap between job seekers and available employment opportunities, creating a more inclusive workforce.
The initiative also seeks to involve those beyond the LGBTQ+ community by encouraging open dialogue on this important subject.
The official page highlights a number of stats pertinent to the campaign, including the fact that 86% of LGBTQ+ employees still feel unaccepted by their employers. In order to bring that statistic to life the campaign also includes testimonies by real people who share their stories of workplace discrimination.
The visual language of the campaign features photos of people, with a chromatic aberration effect reminiscent of glitching software over the top. It speaks to the idea that discrimination in the workplace is negatively impacting both the individuals and the companies involved by limiting their potential, hence the tagline #FixTheGlitch.