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Future 50: meet the best emerging talent at brands and agencies

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By Sam Bradley | Senior Reporter

March 20, 2023 | 3 min read

We asked our readers across the globe to help us identify the very best new marketing talent. Now, we get to share with you who made it into this year’s Future 50.

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The Drum releases its Future 50 list today / The Drum

The talent crisis facing marketing businesses of all stripes is one of the few constant concerns of recent years. Even as the threats posed by pandemic, national politics and economic recessions fall away, anxiety among businesses to recruit and keep the best people has remained.

That story – one of employment statistics, growth figures and pay percentages – can obscure the real people behind the numbers. People such as Jesper Andersson, who joined Nord DDB as an intern five years ago and wound up as managing partner. Or Liquid Death’s Tia Sherwood, a young marketer already in charge of a disruptive, nationwide brand that’s booking Super Bowl commercials. Or Kayla Chia Yun Xin, the first UX designer hired by Media.Monks in Singapore, who ended up molding an entire team of digital specialists.

Their stories don’t just prove that there are still attractive, exiting careers to be had at agencies and brands, but provide a model for others to follow in – and for employers to enable.

Their talents, and those of 47 others, are featured in The Drum’s Future 50 – our annual list of the best emerging names in marketing – and are published today.

The list features talent from the biggest consumer brands and cutting-edge tech firms to rapidly expanding pharmaceutical businesses. And this year, for the first time ever, we’ve opened up the list to feature brilliant minds from agencies at the cutting edge of advertising, including faces from established network agencies, groups challenging old certainties, and buccaneering indie shops.

Among our 50 are creatives, comms specialists, brand managers and partner-level execs who’ve risen swiftly from internships.

Our researchers and editorial team selected the list from hundreds of reader nominations from right across the industry. The final list includes talent from across the globe, representing both emerging and established markets.

Throughout this week, we’ll be learning more about our Future 50, with comment and features exploring what they’ve achieved so far.

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