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Brand Purpose Anthony Joshua DAZN

Dazn teases arrival of Anthony Joshua to its live broadcasts

Author

By John Glenday, Reporter

March 17, 2023 | 2 min read

60-second spot showcases the boxer preparing for a face-off against Jermaine Franklin.

Dazn

Hero video follows Joshua in peak fitness ahead of bout

Sports broadcaster Dazn has teased the arrival of boxer Anthony Joshua to its live broadcast lineup on April 1.

A hero video follows Joshua in peak fitness ahead of his heavily anticipated face-off against Jermaine Franklin, marketed as ‘A New Dawn’ by the broadcaster’s internal creative team, Dazn Creative.

Showcasing Joshua undergoing a range of treatments – from cupping therapy to acupuncture – to gain a competitive edge, the 60-second showcase shows that the former two-time world champion is prepared to do whatever it takes to mount a thrilling comeback.

Joshua is now ranked as the world's second-best active heavyweight by Box RTec, a website dedicated to providing up-to-date records of professional and amateur boxers.

The big fight is scheduled to take place at the O2 Arena in London on April 1.

Credits

Creative director: Will McMullan

DoP: Joe Mitchinson

Senior producer: Adam Vessey

Editor: Ryan Kent

Audio: Arge @ Absolute Post

Grade: Lewis @ Coffee & TV

GFX: Dazn Creative

Brand Purpose Anthony Joshua DAZN

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