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By John McCarthy | Opinion editor

March 17, 2023 | 2 min read

Dating apps are stuffed with dickpics so one men's health charity decided to take a closer look for a good cause.

CerHom and TBWA\Paris are putting extra scrutiny on unsolicited dickpics to tell men, firstly not to send them, and secondly, to get checked for cancer and disease.

The campaign claims testicular cancer is the most common cancer among young adults but only 26% of men consult a doctor regularly and many diseases and infections are diagnosed too late.

The campaign insight is that young men are seemingly "less shy" in showing their intimates to strangers in online dating. The group created fake dating profiles, that it claims were sent many a dick pic. After a generic opening line, and assumedly receiving said image, it sent a message claiming: "Hi X! Upon close examination of your photo, it appears that one of your testicles is swollen. This could be a symptom of an infection or cancer. Please consider seeing a doctor and for more information, visit https://dickpic-diagnostic.com/.”

The sender is encouraged to send his dickpic by WhatsApp to 06 98 81 73 51 for an anonymous and free consultation or to inquire on the website dickpic-diagnostic.com.

The campaign looks to raise awareness of the issue in a channel men are most comfortable discussing their nether regions. The men sending the dick pics are also reminded that it can be considered assault.

Check out the site here for more information.

The brand also says it has set up a number to guide women who receive dickpics without their consent.

Credits

Client manager: Stéphane Beaumont

Agency managers: Jonathan Serog, Julia Montagu, Nina Fernandes

Executive creative directors: Benjamin Marchal et Faustin Claverie

Art directors: Julia Deshayes et Léna Monceau

Influence: Eleonore Berthier-Milot

Head of digital production: Guillaume Rancurel

Web developer: Sidney Bourgalle

Production & sound production: \Else

Marketing Brand Purpose TBWA Paris

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