Cadbury celebrates the trusty corner shop with ‘The Big Win-Win’ competition
The campaign takes the form of a nationwide competition that will spread generosity to chocolate lovers up and down the country.
Cadbury is recognizing the hard work of shopkeepers in the UK with its new integrated campaign. Through ‘The Big Win-Win’ campaign, the brand hopes to spread the joy of chocolate across the country and reward unsung hero corner shop workers. Each purchases bar offers customers the chance of a cash reward to split with their local corner shop.
To coincide with the competition, a 15” film has also been created for Cadbury’s social channels, which feature real shopkeepers and their establishments.
Victoria Grzymek, senior brand manager at Cadbury, said: “Corner shops play a vital role in our communities and we want to show how much we support them and give people the chance to celebrate their local shopkeeper.
“They have been there for us over the last few years and deserve recognition for getting us through tough times. Cadbury at its core is about enabling acts of generosity and bringing people together, and this campaign was based on the insight that winning together is better.”
The chocolate brand worked with VCCP’s Retail Experience team, their product and service innovation company Bernadette and global content production studio Girl&Bear to create the out-of-home, retail creative, web and social elements.
Angus Vine, creative director at VCCP, added: “Not only are people getting the chance to give back but they will also enjoy some delicious chocolate. Cadbury wants to spread joy across the nation and we are happy to be part of this journey. Corner shops need our support and this campaign offers the opportunity to do just that.”