Morrisons marks Mother’s Day with ‘Get the Hint’ campaign
Morrisons has marked Mother’s Day with a series showing mums dropping not-so-subtle hints on what they would like on the big day.
Morrisons marks Mother’s Day with ‘Get the Hint’
‘Get the Hint’ sees a variety of mums coyly reply “I’ve no idea” when asked by their nest and dearest what they might wish to have on the big day, before a swift shift in scene cuts to tempting supermarket treats such as steak and wine.
Developed by Leo Burnett, the seasonal messaging aims to establish the supermarket brand as a natural destination for Mother’s Day with two 10-second adverts running until March 19.
Appearing across ITV, Channel 4 and Sky, the videos will be supported by social, press, radio and display promotions showcasing the value deals to be found on store shelves.
Mother’s Day has become big business for brands ranging from Burger King to P&G going out of the way to accommodate mums, sons and daughters.
Credits
Client: Morrisons
Agency: Leo Burnett
CCO: Chaka Sobhani
Executive creative director: Mark Elwood
Creative directors: Andrew Long and James Millers
Copywriter: Dave Parker
Art director: Laila Milborrow
Planning partner: Joe Beveridge
Planner: Theo Pons
Business lead: Ruth Stasiak
Account director: Matt Paul
Account manager: Walker Hill
Agency producer: Dominique Strouthos
Media buying agency: Wavemaker
Media planner: Emily Gordon
Production company: Prodigious
Director: Helen Downing
Designer: Roxana Iriciuc
Production producer: Elliot Somers
Post-production producer: Lara Parker
Post-production company: Absolute – Ollie Ireland
Audio producer: Michael Powell