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Brand Purpose Morrisons Mother's Day

Morrisons marks Mother’s Day with ‘Get the Hint’ campaign

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By John Glenday, Reporter

March 13, 2023 | 3 min read

Morrisons has marked Mother’s Day with a series showing mums dropping not-so-subtle hints on what they would like on the big day.

Morrisons

Morrisons marks Mother’s Day with ‘Get the Hint’

‘Get the Hint’ sees a variety of mums coyly reply “I’ve no idea” when asked by their nest and dearest what they might wish to have on the big day, before a swift shift in scene cuts to tempting supermarket treats such as steak and wine.

Developed by Leo Burnett, the seasonal messaging aims to establish the supermarket brand as a natural destination for Mother’s Day with two 10-second adverts running until March 19.

Appearing across ITV, Channel 4 and Sky, the videos will be supported by social, press, radio and display promotions showcasing the value deals to be found on store shelves.

Mother’s Day has become big business for brands ranging from Burger King to P&G going out of the way to accommodate mums, sons and daughters.

Credits

Client: Morrisons

Agency: Leo Burnett

CCO: Chaka Sobhani

Executive creative director: Mark Elwood

Creative directors: Andrew Long and James Millers

Copywriter: Dave Parker

Art director: Laila Milborrow

Planning partner: Joe Beveridge

Planner: Theo Pons

Business lead: Ruth Stasiak

Account director: Matt Paul

Account manager: Walker Hill

Agency producer: Dominique Strouthos

Media buying agency: Wavemaker

Media planner: Emily Gordon

Production company: Prodigious

Director: Helen Downing

Designer: Roxana Iriciuc

Production producer: Elliot Somers

Post-production producer: Lara Parker

Post-production company: Absolute – Ollie Ireland

Audio producer: Michael Powell

Brand Purpose Morrisons Mother's Day

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