Ad of the Day: cinematic Eastpak film imagines futuristic life on mars
A nostalgic nod to the bag brand’s memorable 1997 ‘Skeleton’ campaign comes courtesy of the indie agency Mutant.
Eastpak has released a sci-fi-inspired multi-channel ad campaign that sees a group of people living on Mars. In the spot, which is part of the ‘Built to Resist’ campaign, the friends float around the rocky terrain, frolicking in the air due to low gravity.
Although the spot visualizes what it might look like if humans no longer inhabit planet Earth, it prophesizes that recreational pursuits will remain much the same.
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Florence Blanckaert, brand marketing manager at Eastpak, said: "Creating a brand campaign is something personal, especially to a heritage brand like Eastpak. It takes trust and partnership. Mutant was the perfect partner and extension of our team in envisioning the future and creative interpretation of our iconic Built to Resist. Pushing the boundaries and keeping us all on our toes. We can’t wait to unveil the result.”
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The campaign will run globally from today across social media, digital channels, instore and out-of-home (OOH) activations.
Odin Saillée, founder and executive creative director at Mutant, added: "There are few brands with such an iconic and timeless baseline as Eastpak. This is the kind of stuff you live for as an agency: attaching your creative interpretation to the thread and showing the world what Built to Resist means in our current cultural climate."
Credits
Agency: Mutant
Client: Kelly De Block, Florence Blanckaert, Pete Winkworth
Business director: Maarten De Cuyper
Creative director: Odin Saillé
Client director: Innie Tran
Art director: Usman Abdul
Design director: Frank Schouwaerts
Design: Ben Boliau
Motion design: Bob Van den Audenaerde
Client manager: Lina Mertens
Production: Bleunuit
Producer: Ernest Bouvier, Maky Margaridis
Line producer: Ernest Bouvier
Production assistant: Nina Perquis
Directors: Maky Margaridis and Tristan Feres
Photographer: Louis Lekien
Production service: 24/7
Local producer: Gunther Haase
Production coordinator: Patrick Klosse
Production assistant: Jaime Antonio Hernandez Perez
Location manager: Poppy Ramos
Location manager: Francisco García Mateo
Runner: Daniel Cabecera
Runner: Alberto Santana
First director's assistant: Hugo Lebaillif
First photographer assistant: Elie Carp
Director of Photography: Cyrille Hubert
First Camera assistant: Léo Duclos
Second Camera assistant: Hugo Willocq
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HMC: Poppy Ramos, Desi Make up /Honey wagon
Stylist: Edem Dossou
Stylist assistant: Anh Quynh
Set designer: Maori Thienot
Gaffer: Hector Garcia
Electrician: Natan Hernandez
Electrician: Miguel Angel Crespo
Key Grip: Patrick Cauderlier
Grip: Alexandre Cauderlier
Grip: Mael Lamberton
Cast: Christophe Diawaku Mbila, Jeff Cokson, Philippine Lecat, Victor Bouhier, Chloé Payen de Lapierre
Editor: Rémy Monti
Cleaning/Flame: Julien Mercier
Color Grading: Arthur Paux
Sound composition: Rémy Monti
Singer & VO: Jazz Sanusi
Recording: Siméon Viot & Rémy Monti
Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.