Best Ads of the Week: A cereal’s fake endorsements and Nando’s new sounds
There's also Think’s heartbreaking campaign to caution young drivers and Kellogg’s celebrating 25 years of supporting breakfast clubs in the UK.
Surreal's cheeky billboard / Surreal
Every week, The Drum picks the top global campaigns from our creativity section.
This week, Cereal brand Surreal found everyday people with famous names to endorse its product, Nando’s introduced its first sonic logo with a high-energy film starring Bukayo Saka and Dr Martens celebrated its wearers from all walks of life.
Surreal: Favorite Cereal by Surreal (in-house)
Surreal cereal is getting the benefits of A-list sponsorship without the seven-figure price tag.
Nando’s: This Must Be the Place by New Commercial Arts
The chicken chain ushered in its first-ever sonic logo with this fun campaign that also featured some famous faces.
Dr Martens: Broken in Once, Worn for a Lifetime by Acne
Dr Martens released a trio of films that celebrate the connection people have with their footwear.
Think: Is Pushing It Worth It? by VMLY&R
The Department for Transport released a shocking ad for Think, its designated road safety campaign arm.
Kellogg’s: Better Days Are Built on Breakfast by Leo Burnett UK
To mark its continued support for breakfast clubs up and down the country, Kellogg’s developed a brand platform to highlight that everyone deserves a good meal in the morning.
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Freenow: Feel Freenow by BMB
European mobility app Freenow took one of animation’s oldest methods – a zoetrope – and used CGI to create a stop-motion technique for its latest brand campaign.
Philadelphia: It’s Simply Better by Ogilvy UK
Philadelphia teamed up with Ritz Crackers for this light-hearted campaign that hopes to tantalize the tastebuds of people up and down the UK.
Switchboard: The Call by Rankin Creative
This 14-minute-long spot details how prospective university student Amir, played by Waterloo Road’s Adam Ali, is struggling with his sexuality. Throughout the film, he makes numerous calls to Switchboard, which leads him on a path of self-discovery and acceptance.
Eco House: World’s Smallest Condom by Founders
Back in 2021, a study found that pollution affects the genital development of men and women, causing a considerable drop in fertility. Making headlines across the world, the report stated that people are being born with smaller penises. Using this information, Eco House developed the fake ‘world’s smallest condom’ to highlight the real issue of pollution.
Burger King and Doritos: Flame Grilling since 1954 by Splendid Communications
This controlled fire saw a 48-sheet hoarding go up in flames in front of a Burger King outlet.