Ad of the Day: Andy Warhol print comes to life in Coke’s ‘Masterpiece’ campaign

The pop-art-printed drink then bounces from painting to painting, relayed from JMW Turner’s ‘The Shipwreck’ to Munch’s ‘The Scream’ and Van Gogh’s ‘Bedroom in Arles,’ before finally landing with Vermeer’s infamous ‘Girl with a Pearl Earring’, who opens the bottle of soda before giving the student a cheeky wink.

“We are excited to connect with Coca‑Cola to showcase one of Andy Warhol’s most iconic works alongside some of the world’s most universally loved masterpieces,” said Michael Dayton Hermann, director of licensing, marketing and sales at The Andy Warhol Foundation for the Visual Arts. “These pieces, paired with works by emerging artists from around the globe, celebrate the inspirational power of visual art through the magical lens of Coca‑Cola.”

The spot uses a mixture of illustration and animation techniques to weave through the different styles of each piece of art.

To coincide with the film, there will also be an online gallery featuring interviews with emerging artists from the nearly two-minute hero film, 3D billboards, plus a series of digital collectibles. The campaign launches this month in Latin America, followed by Asia and other markets later this year.

Credits

Director: Henry Scholfield at Academy Films

Director of photography: Ben Todd

Agency: Heads Up Production

Creative agency: Blitz Works

2D Design & Animation: Electric Studio

VFX: Electric Theatre Collective

Edit: Tenthree Editing

Sound: Yessian Music

Grade: Luke Morrison

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