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Creative Creative Works Anatomy of An Ad

The Drum’s Anatomy of an Ad podcast returns for season 2

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By Amy Houston, Senior Reporter

March 7, 2023 | 3 min read

After the success of season one, the series is back to take listeners behind the scenes of iconic ads.

Anatomy of an Ad 01

Anatomy of an Ad season 2 / The Drum

Throughout each episode, senior reporter Amy Houston will chat with top creatives about the secret ingredient that makes a campaign stick with us.

In the debut episode, we sat down with Leo Burnett Chicago’s executive creative director Sam Shepherd and head of production Ashley Geisheker about its hard-hitting ad that tackled the huge topic of gun violence in the US.

‘The Lost Class’ was the most-awarded campaign of the last twelve months, as reported in The Drum’s World Creative Rankings list, due to an out-of-the-box approach to confronting the NRA.

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In the launch episode, Shepherd details how the team worked alongside Sacha Baron Cohen’s legal team to hoodwink prominent NRA members to become unlikely spokespeople for the anti-gun movement.

Following on from this week’s in-depth conversation, we’ll be speaking to top brands like Cadbury on its successful Christmas campaign, as well as diving into hot topics such as the impact of AI on the creative industry.

Tune in every Monday when a new episode of Anatomy of an Ad will be available on The Drum’s podcast hub, which also hosts Marketing Negotiations hosted by Mike Lander and The Drum Network’s series.

Creative Creative Works Anatomy of An Ad

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