160-foot demonic mural erected in French cathedral to mark Diablo IV release
Video game developer adorns medieval French cathedral with Renaissance-inspired mural for latest game launch.
To mark the release of Diablo IV, Blizzard Entertainment has taken over the walls of a Gothic cathedral with paintings from Baroque-style artist Adam Miller.
72andSunny is behind ‘The Cathedral of Diablo’ campaign to drive gamers to two beta weekends ahead of Diablo IV’s release on June 6.
The 20-painting mural follows the Diablo IV player’s journey into The Burning Hells to battle Lilith and the Queen of Hatred.
To support the art installation 72andSunny has created a film that is voiced by Game of Thrones actor Charles Dance. The video will run across linear broadcast with CTV and premium paid digital ads.
Experiential production: Wildlife
Film production: MJZ
Director: Henry Hobson
Sound design: Wave Studios
Music composition: Walker