By Hannah Bowler, Senior Reporter

March 7, 2023 | 1 min read

Video game developer adorns medieval French cathedral with Renaissance-inspired mural for latest game launch.

To mark the release of Diablo IV, Blizzard Entertainment has taken over the walls of a Gothic cathedral with paintings from Baroque-style artist Adam Miller.

72andSunny is behind ‘The Cathedral of Diablo’ campaign to drive gamers to two beta weekends ahead of Diablo IV’s release on June 6.

The 20-painting mural follows the Diablo IV player’s journey into The Burning Hells to battle Lilith and the Queen of Hatred.

To support the art installation 72andSunny has created a film that is voiced by Game of Thrones actor Charles Dance. The video will run across linear broadcast with CTV and premium paid digital ads.


Agency: 72andsunny

Experiential production: Wildlife

Film production: MJZ

Director: Henry Hobson

Editorial: Work

Color: Company3

Post-production: Method

Sound design: Wave Studios


Music composition: Walker

Creative Blizzard Entertainment Creative Works

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