US Ad of the Day: Heinz asks fans to slow down its 0.57-second ad for DoorDash promo code

The brand known for its slow-moving bottled ketchup aired a 0.57-second-long ad that, once paused or played back at a slower speed, reveals a hidden voucher code that takes $5 off of DoorDash orders.

Coming in at under one second long, Heinz’s ad is even shorter than Reddit’s Super Bowl LVI ad, which ran for five seconds. However, the record-holder for the shortest-ever ad is Seattle-based seafood restaurant chain Ivar’s, which aired a half-second regional ad in the 2009 Super Bowl.

Consumers can watch the ad at all different speeds, and uncover the DoorDash discount code for themselves, at www.HeinzEnjoyedSlow.com.

Credits

Creative agency: Rethink

Heinz

CCO: Aaron Starkman, Mike Dubrick

CSO: Sean McDonald

Creative director: Zachary Bautista

Associate creative director: Geoff Baillie

Writer: Geoff Baillie, Phil Coulter, Shawn Weidman

Art director: Zachary Bautista, Stefan D'Aversa

Strategist: Julian Morgan, Emma Bayfield

Producers: Tricia Lapidario

Post supervisors: Megan O’Connor, Shannon Ing, R&D Post

Digital producer: N/A

Print producer: Kate Spencer

Studio: Brad Kumar/Justin Chan/Kostas Loukopoulos

Group business lead: Adam Ball

Group account director: Jamie Sutherland

Account director: David Greisman

Account supervisor: Jamie Flatow

Account manager: Rachel Cloth

Director/photographer: Shanghoon

Cinematographer: Shanghoon

Production companies: Free Society

Executive producer: Tony DiMarco

Head of production/producer: Dan Arki

Editor: R+D Post, Ralph Floro

Online/VFX/motion graphics: Frame Distillery VFX, Rob Del Ciancio

Color: R+D Post, Adam Kemp

Audio: Vapor Music

Media: Publicis 57

PR: Zeno Group

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