Pullman & Novotel hotels celebrates women's ability to be 'everything all at once'
Accor brands Pullman & Novotel have launched a unique campaign to celebrate the strength, resilience and talent of women who are working and "being everything all at once".
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The aim of the 'Own the Show’ campaign, which is a collaboration between twin hotels Pullman-Novotel New Delhi Aerocity, is to celebrate the power of women as well as showcase the bold and joyous side of every woman, says Vineet Mishra, cluster general manager – Pullman-Novotel New Delhi Aerocity.
The unique approach has seen the brand create a fun music video, with the cast comprised of its staff at the two adjoining properties, which also serve as the film’s location.
Mishra tells The Drum, “To celebrate the incredible strength of each woman, on the occasion of International Women’s Day, our team came up with the idea of showcasing the multifaceted lives they lead via a musical.”
The aim is to help the hotel brands connect with its audience of women who are the " "Movers and Shakers of society" and honour their countless contributions in different walks of life.
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The Pullman & Novotel New Delhi Aerocity aims to be a platform "which inspires and empowers womanhood and positions itself as a destination where opportunities are equal regardless of an employee's gender or race."
Through the 'Own The Show' video, the hotel brands hope to help inspire women to continue to achieve their personal and professional goals by breaking down any challenges that stand in their way.
The campaign is already performing well on social media, according to Parinita Samanta, the director of marketing & communication at Pullman & Novotel New Delhi Aerocity. “The campaign has garnered much love from the audience and within a few days it has received 200K + views.”
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Talking about the shoot, Samanta says fun was the most important element for the team during this shoot, as the brand wanted the experience to provide its team with memories. “The day was action-packed, we had a call time of 5 am and this shoot lasted for almost 11 hours.”