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By Amy Houston, Senior Reporter

March 6, 2023 | 3 min read

It’s the debut work for Freenow from creative agency BMB after winning the account last year.

European mobility app Freenow has taken one of animation’s oldest methods – a zoetrope – and used CGI to create a stop-motion technique for its latest brand campaign.

In ‘Feel Freenow,’ viewers are whisked into the mundane life of a woman who has been stuck in a bit of a loop of watching TV and checking her phone. As the camera circles around her sitting on the sofa, she becomes aware of a colorful and hectic world right outside her window which she’s enticed to explore.

As the protagonist cycles around the zoetrope, she encounters an array of vibrant characters which were created using 3D body scans of real-life actors. According to the agency, this is the first ad to use this specific technique.

Grae Barnes, vice-president of brand and communications at Freenow, said: “We are a brand that loves the city and love the people who live and work in them. We exist to help get people where they want in life without having to worry about how to get there.

This campaign is a big moment for the brand as we look to launch our new creative platform across our markets and we’re excited to see it come to life in such a creatively ambitious and distinctive way.”

Credits

Freenow

Vice president, brand and communications: Grae Barnes

Global head of brand and content: Claire Walsh

Head of design: Klaus Cordeiro

BMB

Chief creative officer: Matt Lever

Creative directors: Will Marsden and Jordan Down

Creatives: Jack Snell and Joe Lovett

Chief strategy officer: David Bain

Business director: Matt Bonny

Account director: Lily Gray

Account manager: Amber Van de Sande

Planner: Amy Bowker

Head of design: Ted Smith

Designer: Sam Peele

Creative producers: Sofi Andersson and Elena Frischknecht

Production

Electric Theatre Collective

Creative director: Dean Robinson

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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