Philadelphia and Ritz Crackers launch brand partnership with mouth-watering billboards
It’s part of the cream cheese brand’s new campaign titled ‘It’s Simply Better’, which was created by Ogilvy UK.
Ogilvy UK’s ad for Philadelphia / Ogilvy
Philadelphia’s light-hearted multi-channel campaign hopes to tantalize the tastebuds of people up and down the UK.
For one part of the campaign, the brand has taken over Bread Street, Sandwich Street and Salmon Street in London with some guerrilla marketing.
In another push, it has teamed up with Ritz crackers to showcase how food items can be elevated with a simple swipe of its cheesy spread. Both placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”.
Ogilvy UK’s creative director Andy Davis, said: “This campaign has made Philly and Ritz a dream team. Philadelphia is all about the taste. Whether you’re trying to elicit a smile from a sulky teen, be there for a friend in need, or just binge-watching box sets – a bagel, a slice of toast or your favorite cracker is simply better with Philadelphia. Fact.”
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Activity will run across online video, out-of-home (OOH) and social until late April and is supported by in-store and owned channels.
Nancy Galvin, brand manager at Philadelphia UK, added: “We’re delighted to launch our new Philadelphia campaign, using mouth-watering visuals to highlight the high quality and delicious taste Philadelphia is known and loved for, with a targeted copy to drive relevance and emotional connection with consumers. Our delicious food-focused visuals showcase that whatever the meal and whatever the moment, ‘it’s simply better with Philadelphia’.”