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Nike x Corteiz sends stock plummeting as hype builds for Air Max 95 drop

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By Ellen Ormesher, Senior Reporter

March 3, 2023 | 3 min read

A frenzied spot depicts the lengths people will go to get their hands on the shoes.

Nike ad

The shoes will be released at an undisclosed location / @crtzrtw

Fans of streetwear brand Corteiz have been eagerly awaiting an announcement about its collaboration with Nike for some time. Their calls have finally been answered with an ad that imagines a world where the drop of its upcoming Air Max 95 trainers was canceled.

In the spot, the cancellation sends shockwaves around the world and stocks plummet as fans go to great lengths to get their hands on the shoes. Directed by Walid Labri through the agency Division, ‘Rules the World’ sees fans cope with the cancellation by searching high and low for the shoes. Even the brand’s founder bids £100,000 for the trainers, while singer Jorja Smith and footballer Phil Foden also make an appearance, the latter recreating the crossbar challenge for the re-launched Joga TV. The real-life drop of the Air Max 95s is set to take place at a currently undisclosed location in London on Saturday, March 4.

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