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Events are back – but what do attendees want from them?

March 3, 2023 | 7 min read

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To say it’s been an unprecedented couple of years for events is an understatement. As we gear up for 2023, how are event creators preparing and planning for the year ahead?

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Creators reveal their hopes & fears for the events industry in 2023

As the restrictions and regulations of the pandemic fade into the past, there’s plenty to be optimistic about in the events space. Many creators are looking forward to welcoming increasing numbers of attendees and organizing more frequent events, finds research from Eventbrite.

Eventbrite surveyed event creators across the UK, Ireland, Australia, New Zealand, the US and Canada. All told, 1,581 respondents revealed their hopes (and fears) for the future of their industry and the message was clear: events are back and momentum is building.

Better yet, for the first time in the history of Eventbrite’s annual Event Trends Report, it reached out to event attendees too, asking 4,474 respondents how events make them feel and what they want to do with their post-pandemic freedom.

While it’s impossible to ignore the impact that economic turmoil and the current cost of living crisis are likely to have, event creators across the board are proving resilient. They should feel confident in the fact that, if the pandemic has taught us anything, it’s that real-life interactions and experiences are highly valued.

Eventbrite’s annual Events Trends Report identifies eight top trends to help creators planning events in 2023 to deliver on attendees’ expectations. With a focus on the UK and Ireland, the report also includes a chapter on global event trends for those interested in what their peers around the world are planning too.

A sneak peek at some of the findings:

  • Globally, 61% of Gen Y and 63% of Gen Z say they’ll be at more events in 2023

  • 60% of UK respondents and 56% of Irish respondents said events reduce their feelings of isolation and/or loneliness

  • 26% of UK respondents and 31% of Irish respondents said spending on live events is an ‘essential priority’ or a ‘high priority’.

From new attendee personas to emerging event formats, and from ticket pricing trends to marketing tips, this report digs further into what’s expected across the events landscape for the year ahead, with advice on how event organizers can harness this data to better understand their audiences, reach new attendees, sell more tickets, and grow their events.

Download the full report to learn what attendees and creators in the UK and Ireland are saying and start shaping your 2023 strategy today.

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