By Amy Houston, Senior Reporter

March 3, 2023 | 2 min read

The satirical campaign asserts that world leaders think with their penises – so it shows how pollution will impact them.

Back in 2021, a shocking study found that pollution affects the genital development of men and women, causing a considerable drop in fertility. Making headlines across the world, the report stated that people are being born with smaller penises.

Using this information, non-profit environmental organization Eco House and creative agency Founders have developed the fake ‘world’s smallest condom’ to highlight the real issue of pollution.

“We tried activism campaigns, promoting socio-environmental laws and education for sustainability, but unfortunately, it’s still very difficult to get public attention. We needed to get creative. So we talked about penis size to resurface the urgency and seriousness of the impacts caused by pollution” said María Aguilar, director of education and climate crisis at Eco House Global.

The team behind the project has emphasized that this is not a dig at small anatomy, but a fight against shrinking caused by climate change.

Martín Alfred, creative director at Founders, added: “Because most of the leaders who make major socio-environmental decisions have penises, we hope that our efforts will persuade them of the importance of this issue. Because when it comes to pollution, size does matter.”


Client: Eco House Global/Maria Aguilar

Agency: Founders

Chief creative officer: Checha Agost Carreño and Tanya De Poli

Creative directors: Felipe Rostagnol and Martin Alfred

Creatives: Katie Reid, Kristin Mizushima

Editor: Ángel Cedeño Ruiz, Agustina Rodríguez and Aníbal La Torre

Strategy: Carla Vilches

Production company: Oriental/TooManyMuch

Producer: Delfina Lamino

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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